Principal Product Architect & Senior UX Lead specializing in user-centered design and data-driven growth. Expertise in conducting user research, mapping user journeys, performing competitive analysis, and implementing A/B testing to optimize user flows and achieve business goals. Proven ability to design and iterate on user interfaces based on data insights and user feedback. Passionate about creating seamless and engaging digital experiences.
I designed the Wiggli Calendar to eliminate scheduling inefficiencies...
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I designed the European Judo Union to handle huge traffic for live Judo...
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I designed the Sweeperz App to help Degens get that piece of Merch ...
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